NASCAR Craftsman Truck Series Demographics
Gender Composition
Family Attraction
- NASCAR Craftsman Truck Series fans are more likely than the U.S. population to have children under the age of 18 (115 index vs U.S. pop)
Age Distribution
- NASCAR Craftsman Truck Series fans are younger than the U.S. population
- 34% of Craftsman Truck Series fans are 18-34 (106 index vs U.S. pop)
- 55% of Craftsman Truck Series fans are 18-44 (110 index vs U.S. pop)
Income Distribution
- 29% of Craftsman Truck Series fans earn $30K-$50K (116 index vs U.S. pop)
- 30% of Craftsman Truck Series fans earn $50K -$100K (100 index vs U.S. pop)
NASCAR Fans Embrace Sponsorship
| |
% that agree |
| NASCAR drivers could not run their cars without sponsors’ support |
91% |
| NASCAR is the kind of sport that needs corporate sponsorship |
90% |
| I know which companies sponsor NASCAR and its drivers |
76% |
NASCAR fans are 3X as likely to try and purchase NASCAR sponsors’ products and services.*